Choice Bank Honored with 2025 NOBEL Prize for Community Impact
We’re proud to announce that Choice Bank has been awarded the prestigious 2025 NOBEL Prize by the South Dakota Bankers Association at this year’s Quad States Convention. This honor recognizes financial institutions that go beyond banking to create meaningful change in their communities. Choice Bank’s #PeopleFirst mission stood out among nominees from North Dakota, South Dakota, Montana, and Wyoming.
From raising over $1.5 million through our Go Hawaiian for Hospice fundraiser since 2013 to supporting rural families with our Child Care Grant, our commitment to service is woven into everything we do. In 2024 alone, our employees volunteered 5,365 hours, and through impactful partnerships like the Federal Home Loan Bank of Des Moines, we donated over $628,000 to nonprofits across North Dakota.
Our Wishing Well initiative continues to grant heartfelt wishes to those in need, while our pledge to the Great Plains Food Bank helps provide 60,000 meals annually. These efforts reflect our belief that banking should be about building stronger, more connected communities.
“At Choice Bank, we believe that banking should be a force for good,” said Brian L. Johnson, Choice Bank CEO. “Receiving the NOBEL Prize is a humbling recognition of our team’s unwavering commitment to putting people first, whether it’s through volunteerism, financial support, or community partnerships. This award belongs to every employee who shows up each day with a heart for service and a drive to make a difference.”
We’re deeply honored by this recognition and grateful to the South Dakota Bankers Association for celebrating our work. Most of all, we thank our communities for inspiring us to keep putting People First every day.
Choice Bank is dedicated to enhancing the quality of life and economic viability of families and businesses in the communities we serve. Learn more about how we live out our #PeopleFirst promise.