Do the Right Thing, No Matter What

In August 2018, Joe Walker received news that no insurance advisor wants to hear: a long-time Choice Insurance customer had been approached by another, larger agency in Iowa, who had sold them on a plan to take them in a different direction.

“We were disappointed. The relationships that we build with our customers, they are tough to lose,” Joe said. “They become friends, as well as customers.”

Every insurance agent celebrates when they bring in a new customer; what sets them apart is how they react to losing one. To Chuck, Joe and Sue’s response to their long-time customer leaving—and coming back again—is an example of Choice Bank’s core values in action.

“I think that this is a perfect testament to ‘doing the right thing,’” Chuck said. “That’s what Choice is all about: Doing the right things for our customers, no matter what. We never give up on a customer or a friend.”

Our People First values are at the heart of everything we do. Learn more about our passion for putting People First here.