Danne Doering and the Case of the Direct Deposits

Tom* is in his 90’s. He’s been a customer at Choice Financial for two years. After his wife passed away, he decided to move everything over to a new account. He now comes into Choice at least once a month to chat and socialize.

He’s the kind of guy who likes things done a certain way and appreciates routine. And ever since he met Universal Banker Danne Doering, he will only work with her.

“He latched onto Danne, because she always follows through,” says Danne’s supervisor and location manager, LeRoy Adams.

Not to mention Danne is bright, friendly, and has a great sense of humor — even in the midst of a deep project. Which was important when Tom came to her with a need that had been building for a long time.

He entered the bank and headed straight to her office.

“Why don’t I have direct deposit?” he asked.

“Hmm?” Danne stopped what she was doing to help.

“I’m tired of these checks being the reason I have to come into the bank,” Tom said.

Every month, Tom receives checks for dividend and interest from a variety of companies that he has invested in. And every month, he comes to the bank with a handful of checks to deposit. This month, he decided he’d had enough.

“Can we set up direct deposit?” he asked.

For Danne, it’s part of the job.

“I knew he needed help with it,” she said. “I could either send him away or help him. By making those calls with him, we saved him a ton of time and headache.”

When asked how Choice Financial cultivates this kind of PeopleFirst culture, Danne laughs.

“Have you met us? It’s in everything!” she chuckles. “Truly, it comes from the top down, to allow us to do all those extra things for our customers.”

LeRoy points to Danne as a great example of the kind of culture and customer commitment that is characteristic of Choice Financial.

“This story is not the only story where she steps up and does what it takes,” he said. “We wouldn’t be what we are without people like Danne.”

Now when Tom comes in for his monthly visit, he doesn’t bring in his checks. He has all the information he needs printed on his statement. He’s free to chat with Danne and enjoy the company of the folks at Choice Financial. And if another need should arise, he knows he’s in the right place.

Our People First values are at the heart of everything we do. Learn more about our passion for putting People First here.

*Name changed to respect customer privacy.