Wishes Really Do Come True

Choice Bank is helping communities by granting wishes through their Wishing Well program, launched earlier this year. The program encouraged individuals in the community to identify a need and make a wish for Choice Bank to fulfill that need. No wish was considered too big or too small.

Wishes were accepted at local Choice Bank locations and online through November 2, 2018. A committee of Choice employees has spent the last month and a half reviewing wishes and allocating resources to fulfill submitted wishes. And, just last week, Choice Bank granted its first two wishes, in Moorhead, MN, and LaMoure, ND.

With each elementary school kids’ Christmas lists in hand, high school kids went shopping and wrapped gifts for the gift opening that took place on Friday, December 21.  “The reactions were priceless! Kids were hugging their new toy tractors and lego sets, and the high school kids were grinning from ear to ear,” says Brent Thielges. “We just wanted to go above and beyond for these kids because they’re worth it.”

Additional wishes have been selected and will continue to be granted throughout 2019.

The idea for the Wishing Well was inspired by a team-building event in which Choice employees were challenged to develop new ways the bank could build upon their core values, including how to better the places they live. “At the end of the day, our #PeopleFirst commitment means we are here for our customers, communities and fellow employees,” says Gaige Dunn who helped spearhead the project.

Want to learn more about the Wishing Well program? Check out our Wishing Well page here.

The Choice Bank Wishing Well is accepting wishes! Ready to cast yours? Visit choicewishingwell.com and let us know who you would like to help out in your community.